Wednesday, December 1, 2010

DATA Fuels Inventions And Life

In today’s advanced world with technology and marketing where ever we go, the most underappreciated and valuable part of our system is: DATA. All decisions we make and events we choose to observe involve data.

Data is used every day by companies and people. Data helps a company determine how much of a product they need to stock based on the previous sales data. A person will check the weather and watch the news. Believe it or not, weather and news services are all providing data. Weather and news is data, also known as content.

When it comes to an insurance company setting rates, they must sort through millions and millions lines of data to determine the best rate for a group of people within a given demographic.

Data can be more than just simply making a decision. Data can be used to create phenomenal inventions that have significantly changed our society and how actions are taken. For example, it has changed how we deal with medical issues and emergencies, and has even helped with the development of robotics.

In terms of medical issues and emergencies data has been funneled into computer systems within databases and has allowed medical professionals to quickly input symptoms of a patient and determine a diagnosis. It has also allowed research teams to come together and determine further causes of various diseases and to come closer to solving them. Data has allowed us to even start to understand the DNA code.

From the video, Robot Evolution, these robotic devices are created that are able to jump around. They may be simple right now, but as Data is pulled together, these devices are able to become much more advanced. Simply, by incorporating more and more data into the main system of these robots we are able to allow a robot to look up a condition, and then respond to a condition in accordance with the instructions of the data.

In the documentary of IDEO, Innovation through data analysis, this is a prime example of how analysis of enormous amount of data has led people to not only see the world in a different light, but to also experience the world in a different way. IDEO invents almost 90 new products every year, of these products most help make our lives significantly easier.

IDEO sits down in focus groups and plans new products based on what is going on in the world. Taking all this information and determining what people need and want, and putting it all together to make products that make our lives easier significantly changes everything.

The computer was derived from simple concepts of trying to for example, decrypt codes. But eventually it turned into an advanced system that allows us to communicate, do business, purchase items, and so much more. Computers have literally changed how the world works for us. We can order a product from the comfort of our home and not talk to one person.

Loads of data and research has come together to create these tools and inventions that have improved our lives and changed our world.

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