Pepsi or Coke?

So which of the two is really the best tasting soft drink Pepsi or Coke? Is there anything substantially different that truly sets them apart? And which one do the people truly prefer?


This competition has been going on for some time now, since the 1970s to be exact. There was a national campaign created for the sole purpose of proving once and for all which brand was the best. Pepsi started the whole thing in 1975 with their Pepsi Challenge ad campaign. Pepsi was somewhat of the “new kid on the block” as far as its national appeal. However, it is a part of a company that was established back in1907. Coke has been up and running since 1887. Pepsi faced extreme low going bankrupt and really need so remarket to turn the company right side up again. Coke also went through various remarket to stay afloat. The battle was a market strategy Pepsi ran with to raise their consumption sales. When the actual result came back most of the people could not tell the difference between the two, taste wise. The diehard Pepsi and Coke drink were also thrown for a loop, finding they were unable to distinguish the sodas. It was only when the people knew which brand they were drinking from, they could state their preference. Coke showed up more as a preference for many due to previous feelings about the band. It had been around longer and many people described a sort of nostalgic feeling when they had one. Nonetheless, the sales for Pepsi continued to increase, despite the data. So had Pepsi gradually become Americans favorite soft drink? Or was it their skillful advertisement that shifted the majority vote! Pepsi finally proved that it was American’s favorite after increasing sales over the years playing on many of the opinions expressed towards Coke via advertisement.

source:: http://www.associatedcontent.com/article/237023/pepsi_vs_coke_the_battle_of_a_century_pg2.html?cat=71